Porter's Five Forces in Practice (PDF Guide)

Michael Porter's five forces framework, first published in Harvard Business Review in 1979, explains why some markets are more profitable than others. Used well, it helps you see the pressures on your organisation's margins and choose a position where those pressures are weaker. This guide shows you how to apply it step by step, with a worked example and templates.

What's inside

• What the five forces are, and what they are not
• Assessing each force with evidence and a simple scoring guide
• Worked example: a UK training market
• Using the analysis to choose where and how to compete
• Adapting the tool for schools, charities and public services
• Common pitfalls and how to avoid them
• A quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets

Who it's for

Senior leaders, business owners, strategy and business development managers, consultants and business students.

Format

21-page A4 PDF. Written UK-first, with a page on using it in other countries.

Your digital edition

This listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.

Put your learning into practice

Start with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.