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Blue Ocean & Innovation Strategy (PDF Guide)
£11.20 GBP
Many organisations compete in crowded markets where everyone offers similar things and fights on price. Blue ocean strategy, developed by W. Chan Kim and Renée Mauborgne, offers tools for breaking out by creating new value for buyers while lowering costs. This guide explains those tools and places them within a practical approach to innovation that balances today's business with tomorrow's.
What's inside
- Red oceans and blue oceans: competing versus creating
- The strategy canvas and the four actions framework
- The ERRC grid: eliminate, reduce, raise, create
- Six paths to finding new market space
- Innovation portfolios: the three horizons
- Testing new ideas quickly and cheaply
- A quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets
Who it's for
Leaders, entrepreneurs, product and service designers, strategy teams, school and charity leaders seeking new approaches, and business students.
Format
20-page A4 PDF. Written UK-first, with a page on using it in other countries.
Your digital edition
This listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.
Put your learning into practice
Start with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.