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Ansoff, BCG & Portfolio Tools (PDF Guide)
£11.20 GBP
Most organisations offer more than one product or service, and must decide where to grow, where to invest and what to stop. The Ansoff matrix, the BCG matrix and the GE–McKinsey nine-box are simple tools for these decisions. This guide explains each, shows where they help and where they mislead, and walks through a worked portfolio review.
What's inside
- The Ansoff matrix: four routes to growth and their risks
- The BCG growth-share matrix, and its limits
- The GE–McKinsey nine-box for richer portfolio decisions
- Applying portfolio thinking to services, schools and charities
- Worked example: reviewing a portfolio of ten services
- Turning portfolio analysis into investment decisions
- A quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets
Who it's for
Senior leaders, business owners, product and service managers, trust and charity leaders, strategy teams and business students.
Format
21-page A4 PDF. Written UK-first, with a page on using it in other countries.
Your digital edition
This listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.
Put your learning into practice
Start with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.