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The Business Model Canvas (PDF Guide)
£11.20 GBP
The Business Model Canvas, developed by Alexander Osterwalder and Yves Pigneur, captures a whole business model on a single page. It helps teams talk about how value is created and paid for, spot weaknesses and test new ideas cheaply. This guide explains each building block and shows you how to use the canvas to design, test and improve your model.
What's inside
- The nine building blocks, explained with examples
- Completing a canvas for your organisation, step by step
- The value proposition canvas: fitting your offer to customer needs
- Testing assumptions before you invest
- Adapting the canvas for charities, schools and public services
- Using the canvas for new ventures and redesigns
- A quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets
Who it's for
Business owners, start-up founders, social entrepreneurs, managers designing new services, school and charity leaders exploring income, and business students.
Format
20-page A4 PDF. Written UK-first, with a page on using it in other countries.
Your digital edition
This listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.
Put your learning into practice
Start with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.