{"product_id":"leams-st-09","title":"Blue Ocean \u0026 Innovation Strategy (PDF Guide)","description":"\u003cp\u003eMany organisations compete in crowded markets where everyone offers similar things and fights on price. Blue ocean strategy, developed by W. Chan Kim and Renée Mauborgne, offers tools for breaking out by creating new value for buyers while lowering costs. This guide explains those tools and places them within a practical approach to innovation that balances today's business with tomorrow's.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRed oceans and blue oceans: competing versus creating\u003c\/li\u003e\n\u003cli\u003eThe strategy canvas and the four actions framework\u003c\/li\u003e\n\u003cli\u003eThe ERRC grid: eliminate, reduce, raise, create\u003c\/li\u003e\n\u003cli\u003eSix paths to finding new market space\u003c\/li\u003e\n\u003cli\u003eInnovation portfolios: the three horizons\u003c\/li\u003e\n\u003cli\u003eTesting new ideas quickly and cheaply\u003c\/li\u003e\n\u003cli\u003eA quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eLeaders, entrepreneurs, product and service designers, strategy teams, school and charity leaders seeking new approaches, and business students.\u003c\/p\u003e\u003ch3\u003eFormat\u003c\/h3\u003e\u003cp\u003e20-page A4 PDF. Written UK-first, with a page on using it in other countries.\u003c\/p\u003e\u003ch3\u003eYour digital edition\u003c\/h3\u003e\u003cp\u003eThis listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.\u003c\/p\u003e\u003ch3\u003ePut your learning into practice\u003c\/h3\u003e\u003cp\u003eStart with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.\u003c\/p\u003e","brand":"LEAMS","offers":[{"title":"Default Title","offer_id":55932272771414,"sku":"LEAMS-ST-09","price":11.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2929\/3398\/files\/LEAMS-ST09.jpg?v=1792599095","url":"https:\/\/dynamic-dymentionz-shop-zone.myshopify.com\/products\/leams-st-09","provider":"DYNAMIC DYMENTIONZ SHOP ZONE","version":"1.0","type":"link"}