{"product_id":"leams-st-07","title":"Ansoff, BCG \u0026 Portfolio Tools (PDF Guide)","description":"\u003cp\u003eMost organisations offer more than one product or service, and must decide where to grow, where to invest and what to stop. The Ansoff matrix, the BCG matrix and the GE–McKinsey nine-box are simple tools for these decisions. This guide explains each, shows where they help and where they mislead, and walks through a worked portfolio review.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe Ansoff matrix: four routes to growth and their risks\u003c\/li\u003e\n\u003cli\u003eThe BCG growth-share matrix, and its limits\u003c\/li\u003e\n\u003cli\u003eThe GE–McKinsey nine-box for richer portfolio decisions\u003c\/li\u003e\n\u003cli\u003eApplying portfolio thinking to services, schools and charities\u003c\/li\u003e\n\u003cli\u003eWorked example: reviewing a portfolio of ten services\u003c\/li\u003e\n\u003cli\u003eTurning portfolio analysis into investment decisions\u003c\/li\u003e\n\u003cli\u003eA quick-start page, worked examples, troubleshooting, a glossary, checklists and worksheets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eSenior leaders, business owners, product and service managers, trust and charity leaders, strategy teams and business students.\u003c\/p\u003e\u003ch3\u003eFormat\u003c\/h3\u003e\u003cp\u003e21-page A4 PDF. Written UK-first, with a page on using it in other countries.\u003c\/p\u003e\u003ch3\u003eYour digital edition\u003c\/h3\u003e\u003cp\u003eThis listing is for the PDF guide. Read it on a compatible computer or tablet, or print pages for your own study. No physical book is supplied.\u003c\/p\u003e\u003ch3\u003ePut your learning into practice\u003c\/h3\u003e\u003cp\u003eStart with the area most relevant to your role or study, work through the practical tools, and return to the guide when planning your next steps.\u003c\/p\u003e","brand":"LEAMS","offers":[{"title":"Default Title","offer_id":55932272509270,"sku":"LEAMS-ST-07","price":11.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2929\/3398\/files\/LEAMS-ST07.jpg?v=1792599074","url":"https:\/\/dynamic-dymentionz-shop-zone.myshopify.com\/products\/leams-st-07","provider":"DYNAMIC DYMENTIONZ SHOP ZONE","version":"1.0","type":"link"}